SEO is short for search engine optimization. It refers to the way that search engines such as Google or Bing are able to find and suggest content and information to the people searching for it. For example, when you search something online, you likely use one of these search engines. Depending on what your are looking for, you will type in a few words that relate to the thing you are looking to learn more about. Based on those words or search terms, the search engine will scour the internet looking for things that are appropriately tagged and potentially an answer to the question you are asking. Generally speaking, the articles and information that are tagged well will show up higher in the search results, which is what businesses and companies want. Here are the things about Houston SEO that search engine optimization agencies want you to know.
- Honesty is the best policy- For people who write search engine optimization, it is always best to honestly tag the articles and content they are writing. Search engines and the algorithms they use are very intelligent. If articles or content are tagged with tags that do not apply to the actual content, search engines will catch it and in a sense, dock the site it came from. It does not behoove a company to lie about the content via tags simply to capitalize on a popular or highly searched tag. Analytics are important and can give a lot of information, so it is important that they come from honest sources.
- Give people the most information in the shortest length. Since people have such short attention spans, it is important to capture someone’s attention and also give them confidence that the article they are previewing may actually have the information they are looking for. For example, when you are looking at search results on a search page, you often only have a one or two sentence previews of each article in order to make your decision about what to click. You will most likely click the link that has the best description based on what you are looking for, meaning the short description of an article is important.
- It matters to rank high in a search engine. Statistics show that most people do not go past the first two pages of search engine results to find what they are looking for. Often, if someone does not find what they are looking for in the first two pages, they will go back and refine their search by changing their search terms slightly. Due to this phenomenon, it is very important for companies to do what they can to improve their SEO, perhaps through the use of an SEO agency, so that their content will appear where people are most likely to see it.
Search engine optimization strategy is a highly important piece of an overall online marketing strategy. The companies who prioritize it will have a better chance not only of connecting with current customers, but attracting new customers based on their online presence.