Public relations have been an important part of business management since the very beginning of the modern corporate world in this country. Public relations may be executed differently today than it was in the past, yet it still aims to fulfill the same general function. One of the most noteworthy ways in which public relations has changed over the years, at least superficially, is the widespread nature of the business today. PR firms were once thought to be something that only the largest companies needed or could afford. Today, mid-sizes companies use PR firms such as, www.dovetailsolutions.com, as commonly as the largest companies would use their PR firms in the past. Modern businesses of all sizes use PR firms with such high frequency that some states have even started to offer tax breaks for new companies in need of PR services. In this article we will look at the main causes that have made it necessary for businesses of all sizes today to have PR firms working for them.
The appearance of the internet as the most important new tool for communication is one of the main reasons why PR teams are so frequently needed by business today. The internet came out of nowhere and was the leading form of communication within just one decade. The biggest challenge that the web presented for businesses was how they would be able to sell through the web instead of through their old familiar methods. After companies got the hang of marketing and selling online, the next big obstacle appeared which was; how to effectively use PR on the web. Top PR firms today are specialist in online PR work, and they have had to snatch more than a few different companies from the hot water after inexperience lead them to make some foolish choices. The problems with online PR was that it couldn’t be adapted as easily as other areas of business, and so companies had to have the help of professional PR teams, even companies which may have never had to count on a PR firm before in their lives. The Internet caused almost all companies that had held out against the need to hire a fulltime PR firm, to finally throw in the towel and do it. The task of understanding how the online business world had to function was more than enough work without adding trying to establish new PR methods on top of that.
The other major factor that drove up the need for PR firms in recent years was the crash of the stock market in 2007 which shattered the public’s trust in all kinds of business. After the crash, companies couldn’t live without PR teams working to save their public image. There was just far too much mistrust in the market place, and that meant that someone had to be out there day after day, fighting to reassure the public that whatever product or service they were buying was being provided to them by a company they could believe in.