There are some things in this world that are much more complicated than the average person might think. Take for example NASCAR. Most people believe that this “sport” only involves people driving around in circles at really fast rates. They assume that if you’re a really good driver and you like driving fast then you could potentially compete with professionals. What they fail to recognize is that there are all sorts of equipment in these cars that aren’t in normal cars, making them much more complicated to drive and maneuver. On top of that, when you’re traveling at such speeds you’re able to draft off of other cars, making the way the car moves rather different from what you’re used to. Then there are the pit crews that do all sorts of work very quickly, the mics in your ear with people telling you what to do, and the numerous rules and regulations that are involved. In short, driving for NASCAR is much more complicate than just driving fast in circles.
It’s the same thing for law firm SEO, search engine optimization. Most lawyers out there when they first learn of law SEO do what lawyers do and go home and research. They quickly realize that when people are talking about search engine optimization they’re talking about the marketing technique of trying to make sure your business comes up first on search engines when people type in certain words. For example, if your run an ice cream shop, SEO would help you come up first on Google when people typed in “ice cream” and hit the search button. What lawyers are failing to realize when they’re learning about law firm SEO is that while the end goal is rather simple, the act of actually rising up the results pages is rather complicated.
For starters, when you’re looking to rise up ranks on search engines, a lawyer first has to look at the keywords that people are using when they’re looking for a lawyer like him or her. This means downloading some software and running tests to figure it out. It’s complicate stuff, and it’s best left to pros like Law Marketing Gurus. Once you’ve figured out the keywords, then you have to figure out where you’re going to put them. You can’t over saturate those keywords on your page because then the search engines will know you’re trying to trick them and will move them down. You have to find that perfect balance, and then you have to place them all over your attorney website design. You also have to sneak them into other content that you put out there on the web, and you have to make sure that when the search engines notice those keywords they’re also noticing your law firm. As you can see, this isn’t nearly as simple as most people think, and thus it’s another one of those things that lawyers should just leave to people that really know what they’re doing. You can try to do it yourself, but realize that it might not be effective at all.