Marketing your own electrical contracting business requires a carefully made strategic plan and proper thinking. You have to assess the services you current offer and think about what else you can provide in the future so that your marketing ideas can be unique and stand out from your competitors.
Properly assessing and marketing your business will help you maximize all the opportunities you have and make it one that customers would go to for services. Good contractor marketing will also help you land a mutual partnership with other strong business where you can assess the prices, tackle certain areas, and have proper documentation and licenses. With the right marketing strategy you can keep your contracting business afloat.
A good idea is to have some workshops to help your potential clients be green in their energy consumption. You can do this by meeting with the leaders of some homeowner’s associations, community centers, and even libraries or any group of people to conduct a workshop that would would be relatively cheap to put up. This workshop involves learning how to conserve electricity, presenting simple projects that can be done at home, explaining certain dangers at home with electricity and appliances and more. You can top this up by giving them a sheet showing how much they can save by following what you have taught. Include your contact so that they can call you if ever they ever run into a problem. It would be better if you have a website with a good contractor website design for added credibility.
Another option is directly mailing potential customers. You will want to focus your efforts on this tactic towards homeowners living in older areas where problems regarding the wiring are more likely to happen. They might also have concerns on the safety of the aged electrical components in their house and want to discuss it with you. When working on older homes, you can help them improve their homes by working on the lighting and other home systems. For them to remember you, you can offer discounts and the like during your second visit.
To reiterate, it is always a good idea these days to set up your own website for the electric contracting business. You should also include a section for Frequently Asked Questions where customers can refer to when they have some concerns. A website is important because people these days will look to the internet when looking for a good contractor to work on their homes. The FAQs should have the rates of your services, what kind of services are being provided by the business, as well as your working hours. With a FAQ section, it will be easier to find your website through search engines. Directing traffic to your website can be done by getting the services of Contractor Marketing Gurus who are experts in search engine optimization.
Marketing doesn’t only mean being a man for himself. You can look into getting strategic partnerships with other business where both of you will benefit from each other. You will want to partner up with business that helps you run your business and provide you with the essentials when working. Meet with the business owners and make sure to close a deal. You can also have some special offers and discounts when servicing customers of your partnered business and gain more customers.