In the age of information, more and more people have access to information in ways that they would not otherwise. Indeed, this is an incredible thing. There is so much information available to people across the world, and being able to have this information at your fingertips is simply incredible. However, this can make it challenging for people to weed through the sea of information to find the precise and exact thing that they have been looking for. You might find yourself wondering whether and how you will get the information you need, and if you are managing an e-commerce business, you might find yourself wondering how your customers are going to find you. This is where powerful and engaging web design comes into play. Indeed, it is not enough to simply have a functional and useful website where people are able to browse through your page and learn about your product. Indeed, you need to be able to grab their attention and hold it longer than your competitors do. This ability takes skill and acumen, and it is not something that a novice can achieve. The average person spends seven seconds viewing a web page before deciding whether or not they will continue to stay on that page. That seven seconds can be the difference between a life long customer and someone who has heard of your company. That seven seconds can change your relationship with that potential customer. That seven seconds matters.
So, in order to catch people and keep them in those seven seconds, you need a top notch digital design team to help make that happen. The team at Digital Design Solutions understands just how critical it is that you keep and hold the attention of your customer. That’s why they work so hard to make that a reality for you. Here are a few things you can do to help keep the attention and ultimately make the sale through e-commerce website development:
- Information cautious: When people are considering making a purchase, the more information in front of them, the more overwhelming it can be. While some people may like having all this information at their fingertips, others will need to be able to take the time to absorb it. It is your job to create a website that allows them to absorb the information in digestible chunks rather than throwing it at them all at once. You can do this through a thoughtful and carefully laid out web design plan.
- Sleek and simple: With too much happening on a web page, you will find that instead of catching people’s attention you will send them running. No one wants to be overwhelmed by the content that is attacking them on a website. Plus, the more overwhelming and gimmicky a page, the more likely a potential customer is to see it as a scam. Calmly and elegantly get their attention through content rather than gimmicks and odd designs.
- Easy to use: The more intuitive a website’s design is, the longer people will stay, as they will be able to easily navigate to the content they want to see.