When you are working on any kind of project, having strong metrics in place to help you identify places of strength and areas for growth is very important. Indeed, how else are you supposed to know if what you are doing is working? This is one of the more important parts of your work, and measuring goals and whether or not you have reached those goals is critical to your long term success. This is why you simply must take the time to work with a roofing marketing team that is skilled in doing this for your marketing strategy. Indeed, your marketing strategy is not complete if you are not adequately measuring your success and using benchmarks to determine whether you have met them and how. This is why regardless of the kind of digital marketing strategy you are employing- be it roofing SEO or another kind- you need to be using Google analytics and reporting to measure the success of these different tactics in driving traffic to your website and then driving people to take a desired action from there, whether that be calling to schedule a consultation or making a purchase on the website. When you work with the team at the Roofing Marketing Gurus, they can help make this a part of your marketing strategy, and there are a lot of reasons why you simply cannot afford to be skipping this crucial final step:
- Measuring outcomes breeds future success: While you might think that it is not critical to measure your success outside of acknowledging its existence, the reality is that measuring your success and identifying how you got to that success is a critical part of your long term strategy for growth. Indeed, without knowing exactly how you got to this successful place means that you will not know how to return to that successful place in the future. Your current success may be a good thing, but if you want to replicate it in the future you must be able to definitively point to the places where that success came from.
- Analytics tells you more about your customers: When you are building a business, some of the most important information you can find out is about your customers. You want to know more about how they are and what they are responding to, whether that be the content on your social media or that new roofer website design that you have just implemented. Knowing that there are so many useful bits of information you can learn about what you are doing and why it’s working for them, how could you ignore the possibilities available through analytics!
- Identifies weaknesses: Of course, accurate measurements will also help you identify the short comings and the weaknesses in your marketing strategy. This is useful because instead of seeing a summary picture of declines or increases, you can instead identify which pieces are succeeding and which are not, rather than scrapping the wrong pieces and keeping the wrong ones as well.
You can see how much there is to learn when you use analytics to your advantage!