What Exactly Does a PR Firm Do?

There is a huge misconception of what public relations really is and what public relations firms really do. They are not just companies that you pay to promote your business on social media sites. To clear up this misconception, let’s start with defining PR. Public relations is a field that focus on shaping a company or individuals appearance in the eyes of the public or the eyes of their target audience. Let’s dive a little deeper and talk about the different ways a PR firm helps shape the audiences view of a company.

  1. Social Media- We have already mentioned social media briefly. Social media is just one of the many factors that a PR firm looks at, but the most commonly understood way. Often a PR firm will use social media to put ads and reviews directly in front of potential consumers. PR firms also help develop meaningful content and share interesting information that can attract more attention and help shape the way the business or person they are promoting appears.

    PR is a much bigger job than people think it is.

  2. Media/Analyst Relations- A good PR firm will have great connections. These connections will help get you in contact with the best journalists and analysts that talk about your field or industry. This will help get your company seen by the most eyes possible. These analysts can also provide helpful suggestions as well.
  3. Strategic Narrative Marketing- A good PR firm will sit down with you to create a unique narrative, story, or angle. This is of vital importance. When you are competing with companies that provide the exact same services, it is important to stand out and be memorable in some way. A good PR firm will help you with this.
  4. Content Marketing- Content marketing is a big factor in PR. A good content marketing machine will help set you apart from the competition by providing proof to your target audience that your company has the knowledge and expertise they need from the type of business you provide.
  5. Leadership- A PR firm is going to help you with leadership. This means they will work with you directly to make sure your are as involved in the process as possible. This means your PR firm will work with you to get your company seen and heard in a variety of ways. This might mean taking interviews, applying for awards, and arranging different speaking engagements. It might also mean creating new content to further help you stand apart from the competition.

This has just been a very small glimpse at what a public relations firm should do for you and with you. If you find yourself working with a public relations agency that is only working on helping you in one or two aspects, that is not the type of company you want to work with. Catapult Public and Investor Relations is a great example of a PR firm that works with their clients in as many ways as possible. One thing that sets them apart from others is that they believe in helping you set your business apart by building your own category that will make you truly be one of a kind.

What To Look For In An Overhead Door Company?

Overhead doors are a very necessary part of both homes and business. It is important that these doors work well, are put in properly using good materials, and look nice. Many people think that overhead doors are all the same and that every company is the same. This is not the case. As you decide on a company to install your overhead door, there are some qualities to look for.

  1. Honest- Honesty can be a hard quality to find in any company, and garage doors companies are no exception. If you find a company that has a long history of being fair with pricing of both installing, purchasing, and repairs, do not take that lightly.
  2. Good Quality- Overhead doors that function and keep functioning for many years should be the standard. A company that does a quality job installing a garage door and using quality materials can end up saving you a lot of money on repairs in the long run.
  3. Friendly- The staff at an overhead door company should be friendly and polite. This should be the case of anyone we choose to do business with, but it is even more important when we are inviting them to our homes, where are families and children are, and businesses, where we have a reputation to protect. Choosing a company that prides themselves on a good staff can make you feel a lot more comfortable. It can also help save you from the pain of having to find a new company next time something happens.
  4. Options- All the homes in your neighborhood probably have the exact same garage door. You do not have to have the same garage door that everyone else has.Your garage door doesn’t have to be a necessary, but boring part of your home’s look. Choosing a garage door company that has unique options can help you find a design that will not make your home look just like every other home on your street, and instead, can be used to further add curb appeal to your location.
  5.  Certified- A good indicator of a good overhead door company can be seen in their certification. Finding a company that is I.D.E.A. certified is a good indicator that you want to work them them. I.D.E.A. stands for Institute of Door Dealer Education and Accreditation.

Christie Overhead Door is a great example of an overhead door company that has these qualities. They are known for not only being honest, but also making people aware of the fact that there are overhead door repair companies that will lie about simple garage door repairs to take your money. They are known for having employees that have all be properly trained and certified, and for these same employees being the kind of people that you feel comfortable having over. You can trust that when you work with Christie Overhead Door that they will respect your budget and help you find the design that will look best with your home. With all of these qualities, it is understandable why they have been in business for over 70 years.

Why Are Pediatric Dentists Best For Children?

Whether your child has become a pro at going to the dentist or your child has never visited a dentist before a pediatric dentist is the best dentist for your child. It might be easy to justify taking your child to your dentist to make it easier on you and your scheduling. It might be easy to think if you like your dentist, your child will too. It might also be easy to think all dentists are the same, but it is not going to be the best experience for them. What makes a pediatric dentist different from a regular dentist? What makes them better for children?

A pediatric dentist has the equipment to help children feel most comfortable

The biggest difference between a pediatric dentist and a regular dentist is the training and experience of the personnel. All the staff at a pediatric dentist has had training to help them understand the needs of children. Having staff that is trained to work with children means that they can have multiple tricks up their sleeves that are specific to children of different ages. Dentists offices can be very scary for many adults, but they can be scary for children who are confused or have heard the negative thoughts and experiences of adults. Pediatric dentists know how to talk to children about what to expect to calm their anxieties and help them feel at ease.

Pediatric dentists are not just better at keeping children calm. A regular dentist is often use to working with people who are set in their habits. They often feel like broken records as they encourage patient after patient to floss their teeth. Pediatric dentists are used to working with young minds, with children who are still learning and forming habits. Pediatric dentists, therefore, do not just do exams. They also teach and educate children appropriately to their specific ages. It is often beneficial for children to hear the same instructions that their parents have been giving them from a person they view as an authority figure and an expert. This can help children be informed and encourage them to form healthy, hygiene habits.

Another difference between pediatric dentists and regular dentists are the supplies. A regular dentist might have a few different sized materials and equipment for people of different ages, but a pediatric dentist will have even more specific options so that even the smallest patients can have the best experience possible. A pediatric dentist also has the environment to help children have fun and feel at ease. This environment can start with fun toys in the waiting room, to educational toys and structures in the exam room, and so much more.

If it has been a while since your child has visited a dentist or it is about time for them to visit the dentist for the first time, consider taking your child to Southmoor Pediatric Dentistry. They can help your child continue to think positively of the dentist or start them on the right first step. No matter your child’s previous experience, Southmoor can help set your child up with health habits for life.

 

 

How Can Motorized Custom Blinds Help You?

Motorized blinds are one of the most recent advancements to come to the window treatment industry in many years. Many people might think motorized blinds are for lazy people who do not want to get up to shut the blinds when the sun creates a glare on the television. Customized, motorized blinds can definitely be used that way, but that is only one reason that motorized blinds and shades are a trend that is here to stay.

Motorized blinds, like those you can get from Shades On Wheels, can be controlled by the remote that comes with it or they can be connected to your smart phones and tablets. This allows you to set your blinds and shades to open and close based on the time of day. For example, if you want to set the blinds to open at 7 am to help you wake up with light on your face, you can. Getting some sun exposure is a really great way to train your body to wake up at a certain time. If you want to set the shades to close at 8 pm to signify to your children that it is time to start winding down for bed, you can. This can be especially helpful during the summer when the sun stays out longer. If you put these blinds in a restaurant, you can set them shades to slowly adjust to block the setting sun from blinding or annoying guests as they socialize and eat. This can provide an entirely new level of service for guests since they will not need to ask for help. If there is ever a problem, the settings can always be updated. For example, if it is a rainy or cloudy day, you might not need the shades to block the sun.

Two ways to control motorized blinds

These custom blinds and shades can provide more than a luxury level service to your home and business though. One of the best reasons people are choosing customized, motorized blinds is economical. These shades and blinds can act as an extra layer of insulation to windows. It is currently common to feel a significant temperature different near windows. These blinds and shades can keep the cold air outside while keeping your heated air inside, or they can keep your cooled air inside while keeping the heat outside. This will make you, your family, your guests, and/or your employees more comfortable, and save you money on your electric bill every month.

Since these blinds can be controlled from anywhere, you can always change the settings based on the whether. For example, on cold rainy days, you can help your heating system out by keeping your blinds closed.

Custom, motorized blinds are a fun addition to any business or home, and can keep a little extra money in your wallet instead of the electric company’s. These customized window treatments might stop you from having to take an extra twenty steps a day, but there are better ways you can make up for those lost steps.

What Qualities Should Be Avoided in a HVAC Repairman?

There are a plethora of companies that you can choose from when your heating or air conditioning system is needing some maintenance or needs some repairs. These companies all seem to advertise similar qualities so it can be hard to decide which company stands out among the rest. There are a few ways you can tell that you do not want to hire a company though and there are qualities to avoid in a HVAC repair company.

HVAC repairman fixing a water heater

Read reviews. Reviews might not be perfect and often come in extreme positives and extreme negatives. This means it is sometimes necessary to look beyond the scores the company receives and look instead at what people have said. This will help you determine if the reviewer was fair in their assessment or not.  It will also help you determine if the things the reviewer said were things you would like or would have a problem with. There are certain qualities to look out for though in reviews and recommendations.

  1. You want to avoid companies that are labeled as pushy. Obviously, there are times when a HVAC system can not be repaired, and instead, the heating unit or air conditioning unit needs to be replaced. This is a necessary expense at times, but if your system is working, and the HVAC repairman pushes you too hard to upgrade, this can be uncomfortable. Instead choose a company that makes recommendations and educates you, and then, they let you decide how to continue.
  2. Avoid companies that seem to waste time and resources. If the company has a reputation for coming over and not being able to fix the problem, that is not a company you want. If the come over and have you spend money on parts that still do not fix the problem, you are not going to be happy. Instead, choose a company that is known for being extremely knowledgeable. This can save you some time and money in the long run.
  3. Also avoid companies that are not known for coming when they claim or do not offer same day visits. Having a heating or A.C. unit out is not always a option. Summer and winter can be extremely busy times for these companies, but if they can not get to you in a timely fashion, it is best to move on to another company. This will help keep your family, customers, or employees safe.

If you need a company that will listen to what you need, that is extremely knowledgeable about your options, and offers safe day visits when possible, D.N.I. Heating and Air Conditioning repair is the company for you. They have a reputation for helping you save money. Saving you money might be by upgrading a machine, setting your thermostat correctly, or a number of other ways, but you can trust that they will be giving you sound advice without needing to be pushy. They are family owned and operated, so they understand that not everything can be done at once.

What To Know Before Throwing Out Your Old Window Treatments

Overtime window treatments take a real beating. This can happen through the normal wear and tear of blinds or shades being pulled open and shut multiple times a day. It can also happen through more drastic abuse, like having a new puppy confuse your window treatments for a toy or having a young child bend the slates to see through them. This can be really frustrating. Window treatments can be expensive to replace, and they are even more expensive if you have to replace perfectly good ones so that all the window treatments can match. Before you through out the blinds, take a moment to consider another possibility.

We are not saying that you should keep up blinds that are damaged, not working properly, or look bad. Instead, there is another, option that can be better than leaving ugly blinds up, but also better than a replacement. This is having your current, damaged window treatments repaired. There are several reasons that you should at least take your damaged blinds or shades in for a repair.

Broken blinds are not a lost cause.

The first reason that repairing blinds is the best solution, when possible, is that it is cost effective. A repair is going to cost less than purchasing an entirely new shade or blind. What if the window treatment you currently have is no longer available? This can mean having to replace all the window treatments in a given room so that they will match. Instead, you can try and save yourself some money and get a repair instead.

Another reason that repairing blinds is a great idea is that is saves you the hassle of picking out new window treatments. It can be a big decision to choose the right blinds or shades for a room. You need to make sure that they will provide the right amount of coverage for the amount of light a given room receives and you need to make sure that they are the right color, material, and size for the window. Instead of stressing over these details, you can just take the window treatment that has been damaged for a repair.

The last reason for choosing to replace window treatments, instead of purchasing new ones, is that is easier that taking down the old blinds or shades and putting in new ones. Whether it is one window or many windows, it is a pain to unscrew the old ones and screw in new ones. This is even worse if the new window treatments can’t use the old holes. This means needing to put in new holes, remeasuring, and re-leveling everything. Repairing the window treatment avoids these problems entirely.

Now that you know that having your blinds or other window treatments repaired is an option, the only question is where to take them. Viking Blinds can repair the blinds for you or help you find the right parts to repair them yourself. Bring in your damaged parts, and they will help you sort through the thousands of options. They are so experienced, that if anyone can fix them, they definitely can.